Lets hope that Sony Ericsson have started 2008 as they mean to go on. It's refreshing to see that they're expanding their design horizons and bringing us a more diverse range of mobile phones.

The W350i brings back to flip phone but with a twist. Flip the cover and you have a well proportioned candy bar style handset with a reasonable size screen and compact keypad, replace the flip and you have access to super stylish music controls.

Offering a superb listening experience, enhanced by services that have become synonymous with Sony Ericsson such as PayNow,and TrackID, the Sony Ericsson W350i gives you an all round music experience - get instant access to your music, Tune in to FM radio or try a solo with Guitar Legend!

Besides bringing your music collection in to the palm of your hand, the Sony Ericsson W350i comes equipped with Bluetooth capabilities so you can synchronizing data listening to your favourite tunes and communicate safely while driving. All without wires. An integrated 1.3 megapixel camera with 4x digital zoom, Internet access via Access NetFront and facilities to send photos, music and as much text as you like.