Stand out from the crowd with the Sony Ericsson W980i.

With it's unique keys and distinctive looks the W980i will certainly grab anyones attention. As with the other mobile phones in the Walkman range, the W980i is predominatly aimed at the music lover & with 8Gb of internal memory on tap it sure is one capable gadget.

It’s easy to manage the music in your phone. One click starts the Walkman music player. Now you can play, rewind, fast forward, equalise, shuffle tracks and create playlists - just like in any other digital music player. With the shake control feature activated, press and hold the Walkman key and flick your wrist. A vibration lets you know that the track is changed - a new song from your current playlist is randomly selected and automatically played - cool ! The W980i also has an FM radio so if you get bored of your play list you can just tune into whats happening on your favourite radio channel.

Enjoy the mobile Internet at broadband-like speed in your phone. Download large files and email attachments in a snap. Get Web sites and news feeds to your screen in seconds. HSDPA takes 3G a step further. See who’s talking with your 3G phone. During a video call, you see a live video stream of the person you're talking to - and they can see you.

Besides offering the user the best in mobile music, the Sony Ericsson W980i comes equipped with a 3.2 megapixel camera boasting 3x digital zoom, photo fix and video recording, as well as FM radio, Bluetooth, integrated Web browser and everything else you would expect to find in this caliber of mobile phone.